White Magic

White Magic offers eco-friendly, high-performance cleaning products that make everyday cleaning easy and sustainable.

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White Magic Top Collections

Explore White Magic’s Top Collections – a curated range of our best-selling, eco-friendly cleaning essentials. From powerful microfiber tools to chemical-free solutions, these favorites make cleaning smarter, safer, and more sustainable.

White Magic Washing up Pad

White Magic Tea Towel

White Magic Dish Drying Mat

White Magic Eco Cloth

White Magic Eco Basics Cleaning Brushes

White Magic Eco Basics Bamboo

White Magic Eco Eraser Sponge

White Magic American Brushware

White Magic Pet Care Supplies

White Magic Sink Accessory

White Magic Eco Basics Soap Riser

White Magic Washing Up Pads

White Magic Cleaning Pads are eco-friendly, chemical-free solutions that remove tough stains with just water. Made from premium melamine foam, they effortlessly clean surfaces like walls, kitchens, and bathrooms—no harsh chemicals needed.

$8.99

RRP $10.95 (Save 18%)

White Magic Washing Up Pad - Coral

-18%

$8.99

RRP $10.95 (Save 18%)

White Magic Washing Up Pad - Lemon

-18%

$8.99

RRP $10.95 (Save 18%)

White Magic Washing Up Pad - Snow

-18%

$8.99

RRP $10.95 (Save 18%)

White Magic Washing Up Pad Charcoal

-18%

$8.99

RRP $10.95 (Save 18%)

White Magic Washing Up Pad - Midnight

-18%

$8.99

RRP $10.95 (Save 18%)

White Magic Washing Up Pad - Denim

-18%

$8.99

RRP $10.95 (Save 18%)

White Magic Washing Up Pad - Forest

-18%

$8.99

RRP $10.95 (Save 18%)

White Magic Washing Up Pad - Grape

-18%

$8.99

RRP $10.95 (Save 18%)

White Magic Washing Up Pad - Sea Blue

-18%

$21.95

White Magic Washing Up Pad 3 Pack - Hampton

$21.95

White Magic Washing Up Pad 3 Pack - Neutral

$8.99

RRP $10.95 (Save 18%)

White Magic Washing Up Pad - Tangerine

-18%

$8.99

RRP $10.95 (Save 18%)

White Magic Washing Up Pad Rose

-18%

$8.99

RRP $10.95 (Save 18%)

White Magic Washing Up Pad - Pebble

-18%

$8.99

RRP $10.95 (Save 18%)

White Magic Washing Up Pad - Olive

-18%

White Magic Tea Towel

White Magic Tea Towels are ultra-absorbent, lint-free microfiber towels perfect for streak-free drying and everyday kitchen use. Eco-friendly, durable, and ideal for a spotless clean.

$17.99

RRP $19.95 (Save 10%)

White Magic Tea Towel Single - Denim

-10%

$17.99

RRP $19.95 (Save 10%)

White Magic Tea Towel Single - Charcoal

-10%

$17.99

RRP $19.95 (Save 10%)

White Magic Tea Towel Single - Grape

-10%

$17.99

RRP $19.95 (Save 10%)

White Magic Tea Towel Single - Coral

-10%

$17.99

RRP $19.95 (Save 10%)

White Magic Tea Towel Single - Olive

-10%

$17.99

RRP $19.95 (Save 10%)

White Magic Tea Towel Single - Midnight

-10%

$39.99

RRP $59.95 (Save 33%)

White Magic Tea Towel 3 Pack - Hapmton

-33%

$39.95

White Magic Tea Towel 3 Pack Neutral

$17.99

RRP $19.95 (Save 10%)

White Magic Tea Towel Single - Pebble

-10%

$17.99

RRP $19.95 (Save 10%)

White Magic Tea Towel Single - Forest

-10%

$17.99

RRP $19.95 (Save 10%)

White Magic Tea Towel Single - Snow

Sold Out -10%

$17.99

RRP $19.95 (Save 10%)

White Magic Tea Towel Single - Sea Blue

Sold Out -10%

White Magic Dish Drying Mat

The White Magic Dish Drying Mat offers a soft, super-absorbent surface for drying dishes, glassware, and utensils. Made from high-quality microfiber, it cushions delicate items, absorbs moisture quickly, and folds away for easy storage. A space-saving, eco-friendly solution for any kitchen.

$19.99

RRP $24.95 (Save 20%)

White Magic Dish Drying Mat - Denim

-20%

$19.99

RRP $24.95 (Save 20%)

White Magic Dish Drying Mat - Charcoal

-20%

$19.99

RRP $24.95 (Save 20%)

White Magic Dish Drying Mat - Forest

-20%

$21.99

RRP $24.95 (Save 12%)

White Magic Dish Drying Mat - Olive

Sold Out -12%

$21.99

RRP $24.95 (Save 12%)

White Magic Dish Drying Mat - Midnight

Sold Out -12%

$19.99

RRP $24.95 (Save 20%)

White Magic Dish Drying Mat - Sea Blue

Sold Out -20%

$19.99

RRP $24.95 (Save 20%)

White Magic Dish Drying Mat - Snow

Sold Out -20%

$19.99

RRP $24.95 (Save 20%)

White Magic Dish Drying Mat - Pebble

Sold Out -20%

$21.99

RRP $24.95 (Save 12%)

White Magic Dish Drying Mat - Coral

Sold Out -12%

White Magic Eco Cloth

White Magic Eco Cloth delivers powerful cleaning using only water, trapping grease, grime, and bacteria with premium microfibre. Reusable and long lasting, it’s an eco-conscious alternative to disposable wipes and harsh chemicals.

$8.99

RRP $10.95 (Save 18%)

White Magic Eco Cloth Kitchen

-18%

$8.99

RRP $10.95 (Save 18%)

White Magic Eco Cloth Window & Glass

-18%

$9.99

RRP $10.95 (Save 9%)

White Magic Eco Cloth Bathroom Glove

Quick view

-9%

$8.99

RRP $10.95 (Save 18%)

White Magic Eco Cloth General Purpose

-18%

$19.99

RRP $24.95 (Save 20%)

White Magic Eco Cloth Household Value Pack

-20%

$14.99

RRP $17.95 (Save 16%)

White Magic Eco Cloth Car - Chamois

-16%

$14.99

RRP $17.95 (Save 16%)

White Magic Eco Cloth Coffee Machine 2 Pack

-16%

$8.99

RRP $10.95 (Save 18%)

White Magic Pet Care Aquarium Eco Cloth

-18%

$14.99

RRP $17.95 (Save 16%)

White Magic Eco Cloth Barbecue 2 Pack

-16%

$8.99

RRP $10.95 (Save 18%)

White Magic Eco Cloth Stainless Steel

-18%

$11.99

RRP $13.95 (Save 14%)

White Magic Eco Cloth Bathroom

-14%

$11.99

RRP $13.95 (Save 14%)

White Magic Eco Cloth Screen & Lens

-14%

$9.99

RRP $10.95 (Save 9%)

White Magic Eco Cloth Oven & Cooktop

Quick view

-9%

$8.99

RRP $10.95 (Save 18%)

White Magic Eco Cloth Dust & Polish

-18%

$9.99

RRP $10.95 (Save 9%)

White Magic Eco Cloth Bathroom Glove Olive

Sold Out -9%

White Magic Eco Basics Cleaning Brushes

White Magic Cleaning Brushes are durable, eco-friendly tools designed to tackle tough grime on a variety of surfaces. Perfect for kitchens, bathrooms, and more.

White Magic Eco Basics Bamboo

White Magic Eco Basics Bamboo offers stylish, sustainable cleaning essentials made from fast-growing bamboo and recycled materials. Perfect for eco-conscious kitchens, this range reduces plastic waste while keeping your home beautifully clean.

White Magic Eco Eraser

White Magic Eco Eraser uses advanced microfibre technology to lift tough marks and grime using only water, reducing the need for harsh chemicals. Ideal for everyday kitchen mess, it leaves surfaces clean with minimal effort.

American Brushware

White Magic American Brushware delivers powerful cleaning performance with innovative, durable designs — proudly made in the USA. Perfect for keeping your cookware and kitchen spotless with ease.

White Magic Pet Care Supplies

White Magic Pet Care Supplies makes it easier to keep homes with pets clean, fresh, and comfortable. Featuring thoughtful, pet-friendly designs, this range helps manage fur, odours, and everyday mess without harsh chemicals.

White Magic Sink Accessory

White Magic Sink Accessories keep your kitchen sink organised, dry, and clutter free. Designed to neatly store sponges, brushes, and cloths, they help your sink area stay cleaner and more hygienic every day.

White Magic Eco Basics Soap Riser

White Magic Eco Basics Soap Riser keeps your soap dry and longer lasting by lifting it away from pooled water. Made from eco-conscious materials, it helps reduce waste while keeping your sink or vanity clean and tidy.