{"product_id":"reverse-umbrella-with-sun-safe-upf50-kookaburra-by-dani-till","title":"Reverse Umbrella With Sun Safe Upf50 - Kookaburra | By Dani Till","description":"\u003cp\u003e\u003cspan\u003eEmbark on a journey of style and practicality with the IOco Reverse or ‘Upside down’ Umbrella, your new best friend for those unpredictably drizzly or stormy days! This isn't just an umbrella; it's a declaration of your love for cutting-edge design and functionality that shines through, come rain or shine. Imagine sauntering through a downpour or basking in the sunshine, your trusty IOco Inverted Umbrella in hand, a shield against the fickle moods of the Australian weather.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis marvel of rain-repelling technology flips the script on the traditional, boring umbrella:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIt opens in reverse! \u003c\/strong\u003ePicture yourself gracefully sliding into your car during a storm, barely a drop on your shoulders, thanks to the clever narrow-doorway-opening feature.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGoodbye, soggy legs! \u003c\/strong\u003eThe innovative inward-folding design traps the wetness inside, keeping your legs dry after you dash from café to car.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIt's a stand-alone star! \u003c\/strong\u003eWhile browsing through the aisles, your umbrella stands proudly by, drying off and waiting patiently to be your ‘protector’ again.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe loop handle \u003c\/strong\u003eisn't just a handle; it's a statement. Hook it onto your forearm and keep your hands free for the essentials, like sending that perfect text or capturing a gloomy day selfie.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eThe stunning designs play peekaboo on the inside when it's up and dazzle on the outside when it's folded down. It's not just a backward umbrella; it's a \u003cstrong\u003econversation starter\u003c\/strong\u003e, a\u003cstrong\u003e mood lifter\u003c\/strong\u003e, and a beacon of chic, even on the dreariest days.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThe IOco Reverse or Backward Umbrella, with \u003cstrong\u003edesigns by Dani Till\u003c\/strong\u003e, not only looks stunning with her watercolours on the outside when down and on the underside when in use, there is an added third fused inner layer with a sun-safe \u003cstrong\u003eUPF50 PLUS\u003c\/strong\u003e rating. This means it provides UVA and UVB protection for 98% of harmful UV rays. Now, your upside-down umbrella can protect you on sunny and rainy days. So, whether there is a shower, rain, cloud or sun, you are now shielded from the harsh \u003ca href=\"http:\/\/www.bom.gov.au\/\"\u003eAustralian weather\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSun Safe\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost skin cancers in Australia are caused by exposure to\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.cdc.gov\/nceh\/features\/uv-radiation-safety\/index.html#:~:text=Ultraviolet%20(UV)%20radiation%20is%20a,The%20sun\"\u003eUV radiation\u003c\/a\u003e\u003cb\u003e.\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eSkin Cancer is the fourth most common diagnosed cancer in Australia and in 2022, the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.cancercouncil.com.au\/\"\u003eCancer Council\u003c\/a\u003e launched a new campaign, called '\u003ca href=\"https:\/\/www.youtube.com\/watch?v=EYT5t7G1xao\"\u003eCheck the UV\u003c\/a\u003e' to promote the awareness of the UV Index.\u003c\/p\u003e\n\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"http:\/\/www.cancer.org.au\/cancer-information\/causes-and-prevention\/sun-safety\/uv-index\"\u003eUV Index\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eis a tool to protect yourself from UV radiation. It educates us on the times during the day when you need to create a barrier for your skin. The IOco compact Mini Umbrella's UPF 50+ sun protection layer shields you from the harsh UV rays and will also keep you more relaxed from the hot sun while looking fine :)\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eAustralian-Designed, Owned, and Shipped from Sydney: \u003c\/b\u003eIOco Gift Designers is an Australian-owned company. It has created this extraordinary range of Reverse Umbrella designs in its Sydney HQ (Lilyfield), right next to the Anzac Bridge. Now 18 years in, it has won 2 Australian Reed Gift Awards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSpecs\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eStem:\u003c\/strong\u003e Harden plastic with a metal core\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eHeight:\u003c\/strong\u003e 80cm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eCanopy diameter:\u003c\/strong\u003e 107cm (tip to tip)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 460 grams\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eArtist\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe are proud to present our NEW Australiana collaboration with Victorian artist - \u003ca href=\"https:\/\/www.instagram.com\/art_by_d_till\/?hl=en\"\u003eDani Till\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDani Till is an \u003cstrong\u003eAustralian award-winning Gippsland artist\u003c\/strong\u003e passionate about Australian flora and fauna and loves bringing them to life with watercolours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cu\u003eKookaburra\u003c\/u\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Kookaburra is an Australian Native icon found \u003cb\u003ethroughout Eastern Australia\u003c\/b\u003e. They have been introduced to Tasmania, the extreme south-west of Western Australia and New Zealand. The loud, distinctive call is an essential feature of the dawn chorus.. \u003c\/span\u003e\u003c\/p\u003e","brand":"Ioco","offers":[{"title":"Default Title","offer_id":46248421163231,"sku":"IOCO-RU-35","price":49.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/5410\/2751\/files\/RU-35_9afca7ad-eaba-4123-8dc3-98711bbbdf40.jpg?v=1780244388","url":"https:\/\/cookeryessentials.com.au\/products\/reverse-umbrella-with-sun-safe-upf50-kookaburra-by-dani-till","provider":"Cookery Essentials","version":"1.0","type":"link"}